Hard Enamel vs. Soft Enamel Pins: Which Is Right for You?

Enamel pins have grown in popularity over the years, becoming a favorite for businesses, artists, collectors, and brands looking to create high-quality custom pins. Whether you’re designing pins for your business, a promotional event, or personal merchandise, understanding the difference between hard enamel and soft enamel pins is crucial.

Both types offer unique aesthetics and benefits, but choosing the right one depends on your needs, budget, and design preferences. In this guide, we’ll explore the key differences between hard and soft enamel pins, their characteristics, and which type may be best for your project.

What Are Hard Enamel Pins?

Hard enamel pins, also known as cloisonné pins, are made using a specialized process that results in a smooth, durable finish. The manufacturing process involves filling the recessed areas of the metal mold with enamel paint until they are level with the raised metal edges. The pin is then baked at high temperatures, polished down to a smooth finish, and often coated with a protective clear coat for extra durability.

Characteristics of Hard Enamel Pins:

  • Smooth, polished surface – The enamel is filled to the brim and polished flush with the metal lines.
  • Highly durable – The heat treatment process ensures a tough, scratch-resistant finish.
  • Glossy, professional look – The polished appearance resembles jewelry and is perfect for high-end branding.
  • Limited color gradients – Since colors are separated by metal edges and polished down, intricate shading may be difficult.

Best Uses for Hard Enamel Pins:

  • Corporate Branding: Hard enamel pins are ideal for professional logos and high-end promotional merchandise.
  • Luxury and Commemorative Pins: Their smooth, jewelry-like finish makes them perfect for anniversary pins, award pins, and official collectibles.
  • Durable Merchandise: If you want a long-lasting pin that can withstand wear and tear, hard enamel is the best choice.

What Are Soft Enamel Pins?

Soft enamel pins have a distinct textured look due to their recessed enamel areas. Unlike hard enamel pins, the enamel is not polished down to the same level as the metal lines, leaving a slightly raised metal outline and recessed enamel paint. This gives the pin a dimensional, eye-catching look.

Characteristics of Soft Enamel Pins:

  • Textured surface – The enamel sits lower than the metal, creating a tactile, ridged feel.
  • Vibrant, detailed designs – Soft enamel allows for more intricate designs with greater depth.
  • More affordable than hard enamel – The production process is simpler, making them cost-effective.
  • Epoxy coating option – A layer of epoxy can be added to provide a smoother surface and extra protection.

Best Uses for Soft Enamel Pins:

  • Promotional Giveaways: Soft enamel pins are great for events, trade shows, and marketing campaigns due to their affordability and bold look.
  • Artistic and Collectible Pins: The textured finish enhances designs with high detail and color contrast.
  • Fundraisers and Club Pins: Schools, charities, and community organizations often choose soft enamel for its cost-effectiveness and eye-catching appeal.

Key Differences Between Hard and Soft Enamel Pins

FeatureHard EnamelSoft Enamel
Surface FinishSmooth, polishedTextured, dimensional
DurabilityScratch-resistant, long-lastingLess durable but can have epoxy protection
AppearanceHigh-end, jewelry-likeBold, vibrant, detailed
Production TimeSlightly longerFaster turnaround
CostTypically higherMore budget-friendly

Visual Aesthetics

Hard enamel pins have a polished, sleek look that makes them appear more premium, while soft enamel pins feature raised metal edges that add texture and depth.

Durability and Feel

Since hard enamel pins are baked at high temperatures and polished smooth, they tend to be more durable and scratch-resistant. Soft enamel pins, on the other hand, are not as tough but can still last a long time, especially with an epoxy coating.

Production Time and Cost

Soft enamel pins usually have a faster turnaround time and are less expensive to produce, making them an excellent choice for budget-conscious customers or bulk orders.

How PinCrafters Can Help

Both hard enamel and soft enamel pins offer unique benefits, and choosing the right one depends on your specific needs. Hard enamel is perfect for a polished, high-end look with superior durability, while soft enamel is ideal for bold, detailed designs with a more affordable price tag.

At PinCrafters, we specialize in manufacturing both hard enamel and soft enamel pins to meet your custom pin needs. Whether you’re creating a corporate lapel pin, a collectible series, or promotional giveaways, our team can help bring your vision to life.Ready to start your custom pin project? Contact PinCrafters today for a free quote and expert guidance on choosing the perfect enamel pin for your needs!